Vendor Advocacy

Sell with an expert steering the whole campaign

Selling agents work for themselves. A vendor advocate works for you. We help you choose the right agent, scrutinise the marketing spend, oversee the campaign and negotiate, so you achieve the strongest possible result on sale day.

Selling your property?

Vendor Advocacy that puts you first

You’ve come to the right place. From preparing your home for sale to finding a buyer and transitioning out of the property, you’ll find expert advice and step-by-step guidance on every aspect of selling your home.

As vendor advocates, we’re in business to help others improve their lives. Use our vendor advocacy service as an added benefit when selling your home, reducing stress and ensuring everything runs smoothly, efficiently and effectively, from agent selection to settlement day.

How we help

Everything handled, from first appraisal to sold

The right agent, chosen on merit

We interview and benchmark local agents on track record, fee structure and strategy, then recommend the one most likely to sell your home for the most, not the one with the biggest sign.

Marketing spend that works

We scrutinise every line of the proposed marketing schedule so your budget is spent where it moves the needle, and never inflated to suit the agency.

Negotiation on your side

We oversee offers and negotiations end to end, keeping the campaign on strategy and pushing for the strongest possible price and terms right through to settlement.

Our process

A clear path to a stronger sale

1

Benchmark

We value your home against independent comparable sales data so you start with a realistic, evidence-based price expectation.

2

Select the agent

We shortlist and negotiate with the best local agents on your behalf, then help you appoint the right one on fair terms.

3

Oversee the campaign

We keep the marketing on strategy and on budget, monitoring buyer feedback and inspection numbers throughout.

4

Negotiate and settle

We manage offers and negotiations to the strongest result, then guide the paperwork through to a smooth settlement.

Why choose RayNayel

Expert oversight, aligned with you

Independent, in your corner

We take no kickbacks from the appointed agent. Our only interest is your net result, so every recommendation is made purely on what's best for your sale.

Often at no extra cost to you

In many cases our fee is drawn from the agent's commission rather than added on top, so expert oversight of your campaign can come at little or no additional cost. We'll explain exactly how it works for your situation.